It’s important to establish ground on the fundamentals of your podcast; such as what you’re going to talk about, how long your show is going to last, how often you’re going to release a new episode, the actual format of the show etc.
Topic of Your Show
The topic is an important choice to make, it decides who’ll listen to your show. You should only podcast about something you’re interested in and are passionate about. It’s completely up to you, but if you’re not interested in the topic you’re covering, it’ll certainly show and drive your audience away. Not only that, but if you’re interested in the topic it is more than likely that you have knowledge on it which will keep listeners engaged, enjoying the show and possibly even learning something new!
Don’t worry as to whether the topic is niche – that’s the beauty of podcasting! There will be thousands of people who share the same interest or hobby and will certainly be intrigued by your podcast. In fact, sometimes, niche topics are just as desirable as they’re not covered as much and so you’ll quickly become a well known leader if you play your cards right!
Likewise, a show that is too vague can sometimes be detrimental. Listeners tend to listen for a specific reason or topic; so it’s important to stick to this topic and not drift off!
Yet another important decision. Both short and long shows have their advantages and disadvantages. Most podcasts range from 10 minutes to an hour. Shorter episodes can be more popular simply because they’re short and don’t take a long time to “consume”, getting the point across quickly. 30 minutes would allow for more discussion as well as meet the happy medium between too short and too long. If you can extend your conversation to an hour per episode, then do! Just make sure you’re able to cover that hour with enough content without dragging the show out.
Sticking to a strict schedule isn’t always possible, so it’s not a huge deal if you’re under or over your normal duration by 10/15 minutes. However, if your show normally lasts 45 minutes and your most recent episode only lasts 10, then this inconsistency can become annoying for your listeners.
If you’re going to release a new episode every day then you’re probably not going to want to release an hour long show, even if you have the time to produce it, your listeners more than likely won’t have the time to listen! Whereas, if you’re recording and releasing a new episode once a week – this is perfect!
The next and final factor to consider is when you’re going to actually record and release new episodes of your podcast. It’s the heartbeat of the show and thus should be consistent. The majority of podcasts are weekly. This meets the happy medium and doesn’t “overflow” your audience with content to listen to. Take into consideration the duration of your show and decide when you will have free time to record; whether that’s the weekend, a day off, at night or in the morning. The same goes for when you release your show, keep it consistent! Your listeners will get to know the schedule and will look out for new releases. If you talk about any news topic or developments in the topic of your podcast, make the time between recording and releasing as short as possible, to make sure that the news is still relevant!
The fundamentals of your podcast are, technically speaking, the “foundations” of your show and will have a profound effect on everything else. Take all options into consideration and make sure you’re completely happy with the decisions you’ve made before continuing on any further!